MAJOR PLOT TWIST
You start to see social media with newfound affection
No rose-coloured glasses needed. Say hello to the Main Character that makes social media feel like the exact opposite of a chore.
Does it feel next to impossible to make social media an effective part of your biz strategy because…
You’re eyeball deep in admin tasks as a busy biz owner, doing the work that actually gets you paid, trying to keep on top of ever-changing social media trends, having to make content around said trends all the while providing real value for your community?
Not to mention…
You’re posting-by-the-seat-of-your-pants which means your content feels disjointed, doesn’t align with your values, and isn’t giving your people what they need. And then you feel frustrated when you don’t get the engagement you’re looking for (been there…).
The algorithm keeps leaving you on a constant cliffhanger of Will They (i.e. your ideal clients) or Won’t They engage with your brand and you are Tired.
You lose steam mid-way through creating content due to high work volumes or a lack of inspiration or both.
You’re a natural chatterbox and yet, as soon as you open your social media apps, every last syllable exits your brain.
You have limited time to dedicate to social media and the ROI has just not been ROI-ing. You feel like you’re wasting your time and you’re frustrated having to stay several paces ahead when you’re just trying to get through the work day in one piece.
You know how to connect off social media.
You do it everyday—in discovery calls, over email, IRL. You can yap for hours about what you do like you’re chatting about the latest gossip with your girlfriends over drinks.
So why is it that when you open up your social media apps you find yourself having no idea what to say or how to stay consistent?
Showing up on social media is already vulnerable, and when you feel like your pay depends on what you post, you’re bound to feel alllll sorts of pressure
This usually leads to major creative block. Enter: the Social Media Burnout Cycle.
The Social Media Burnout Cycle
You post on the fly (and regret it immediately)
You become filled with frustration and self-doubt so you quit the app
You feel scorned by the algo and you vow never to post again (ok maybe a bit dramatic)
You have no creative juice left
You ghost your social accounts
You feel like you have to show up on social media
And nowhere in that cycle do you have the room to breathe, let alone consider what your community actually needs
Because the truth of it is:
you can’t create valuable content if you feel pressed for time and energy.
But what if you could show up on social media your way so that logging onto the apps filled you with excitement instead of dread?
(You are totally capable of this reality, btw)
Imagine how it might feel to:
🍸 Show up on social media and not feel pressured to post just because you feel like you should
🍸 Share your perspective online without having the vulnerability hangover or self doubt creep in
🍸 Know you can make a real impact without needing to follow get-viral-quick hacks
🍸 Know you can show up imperfectly and have your DMs pop off because people see and appreciate your humanity (and feel inspired to show up imperfectly, too)
🍸 Experience steady growth and creative spaciousness without feeling like you have to be glued to your phone 24/7
🍸 Create a social media presence that directly reflects your brand identity, values, and interests
🍸 Wake up excited to make content because you’re not creating from a blank page
🍸 Dedicate a manageable amount of time to social media per week, have real conversations (maybe even a client inquiry 😏), and log off feeling inspired to show up again
🍸 Feel entirely on top of keeping up with an engaged community and doing your client work *without* ghosting your social channels or sacrificing your quality of work
🍸 Live your best life knowing you aren’t beholden to the algorithms and that you can make social media seamlessly fit into your day-to-day as a founder *and* a human
How to make your social media a real page turner
Make your content valuable for your ideal client (a.k.a. your heroine) so they stop scrolling in their tracks and tap save for later.
Deeply understand the pain points they’re experiencing on their journey and show them how your services can either solve their problems or delight them (or both!).
On your Stories, in your captions, in your reels. Don’t knock how nifty your storytelling can get with these small digital squares. These are the conversation starters and the not-so-obvious touchpoints that make your community hit reply reaal fast.
BTW,
all of which can be accomplished with a solid social media strategy that gives you the confidence to show up for your community while also offering you the space to disconnect without feeling guilty or losing momentum. 👀
Enter:
The Plot Twist
A.k.a. the shake-up, the instant when everything changes, and the moment when sparks fly with your online community.
Know what comes next in your story with this personalized social media strategy designed to make marketing your business on social media feel like pleasure. You didn’t see that coming, did ya?
Want to know if The Plot Twist is right for you?
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🎀 You’ve been DIYing your social media and you feel like you’re reinventing the wheel with every post
🎀 You’re winging it and it’s causing you more stress than you bargained for
🎀 You want to effectively use social media to market your business for years to come but you have no idea where to start
🎀 You struggle to remain consistent on social media and it’s making your experience feel clunky and ughhh
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— Your biz is growing and you need someone to take over your social accounts (You can find more about my Social Media Management service here 🍸Services)
— You’ve got your strategy on lock
— Marketing your biz on socials already feels pretty chill
— You don’t feel a sense of dread in the pit of your stomach when you log into IG or TT
WHAT YA GET
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WHAT YA GET —
🍸Custom social media strategy to know what to say when so you can optimize your time online while also honouring your boundaries.
🍸 90 min strategy sesh where we’ll brainstorm content ideas together and start filling in your content calendar, so you leave with a plan that feels aligned and actionable.
🍸 30-day content calendar to create content that connects (and converts) without the overwhelm.
🍸 4 weeks of follow-up support via Slack so you don’t have to feel like you’re trying in public all alone.
🍸 Content feedback via Clickup to get real-time feedback as you implement your custom strategy. We love to experiment around here and social media is a perfect place to try things out—but that doesn’t mean you have to learn solo.
TIMELINE: 6-8 weeks
What makes The Plot Twist a fave pick?
Highly Personalized
There’s no one-size-fits-all when it comes to social media! All of our services are tailored to meet your business’ specific needs and goals. We’ll dive into discovering what makes you you and how we can weave these little big (read: important) details into your online presence.
Big Supportive Energy
Just call me your social media strategist cheerleader! I always want to make sure you feel suuuuuuper supported every step of the way. Showing up on social media can be very vulnerable and I want you to know that I’ve got your back when the self doubt creeps in.
Creative Spaciousness:
As a business owner who wears many hats, it can feel like you’re always fresh out o’ good ideas. With a custom-to-you social media strategy, you’ll be able to invite more creative spaciousness into your schedule so you don’t feel like you’re starting from a blank page. Like ever.
The TL;DR? Your custom social media strategy isn’t designed to be a (play)book that’s just going to collect dust on your digital shelves. It’s meant to be so good at what it does (help you support and grow your biz for the long haul), you won’t want to put it down.
Choose your plan:
2 MONTH
PAYMENT PLAN
$1250 USD/MONTH
3 MONTH
PAYMENT PLAN
$834 USD/MONTH
PAY IN
FULL
$2500 USD
Spoiler alert: you wake up pumped to show up on social media
Trust me, people want to know the lore of You
You don’t have to have a perfect grid or tens of thousands of followers to make an impact. You just need to have something you’re passionate about and be willing to talk about it often.
Hey, I’m Brooke! Professional Yapper. Organizer extraordinaire. Book lover. Your SMM BFF.
People will run to watch your social media stories when you start sharing the little moments that make up your brand’s story. The successes, the fumbles, your mid-day snack.
In our books, showing up consistently doesn’t mean posting 5x a week or spending hours on end commenting on other people’s posts. Showing up consistently means sharing your passions and POVs in as many cool ways as possible, using an approach (ahem, strategy) that feels sustainable to you.
Pretty soon, your people begin to know and trust you as the one who delights their feed with fun snacks or snapshots of your life behind-the-scenes. In other words: your people get excited to see what you’ll share next.
That’s the kind of excitement a made-for-you social media strategy can give you when it comes to creating bingeable content online.
Here’s what you can expect:
WEEKS 1-2
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First things first: you’ll fill out a comprehensive questionnaire to help me get to know the ins and outs of your brand, its goals, audience, and current social media performance. We’ll hop on a 60-minute strategy call to go over everything in detail. Afterwards, I’ll spend time in Major Research Mode so that I can create a custom social media strategy that feels effortless for you to implement, sounds like you, and honours your goals, capacity, and commitments. You’ll receive a strategy deck outlining everything.
WEEKS 3
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Once your strategy deck’s in hand, we’ll schedule a collaborative planning sesh to brainstorm content ideas and start building out your content calendar together. This takes the guess work out of what you have to post when and gives you a jumping off point so you don’t have to create from a blank page.
WEEKS 4-8
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Time to put this strategy into action! I’ll provide four weeks of follow up support via Slack to address any questions, guide your strategy implementation, and adjust tactics as needed. I’ll also provide real-time content feedback using ClickUp where I'll review drafts, suggest improvements, and ensure everything aligns with your strategy. In other words: you don’t have to feel like you’re trying in public alone.
You have questions, we have answers…
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Great question! While I will be creating the strategy for you, as well as the 30-day content calendar, I won’t be creating any of the physical content. This offer is considered a done-with-you service to give you the practical tools, knowledge, and confidence to help you create content that converts your audience into loyal fans of your brand. When it comes to actually creating the content, that’ll be up to you. But don’t worry, you’ve got this! 🙂
P.S. If you are looking for a more hands-off approach where I handle all your SMM, take a look at our Social Media Management service.
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When it comes to putting your strategy into practice, it will take a little elbow grease and dedication. But the purpose of the strategy is to help make showing up on social media feel more effortless and enjoyable for you. You’ll get out of the strategy the work you put into it, but it’s also designed to make the work feel less like a chore.
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In order to make the most out of this service and see a results on your social media, it will require you to be fully present during strategy calls and implementation.
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If you loved having the extra support of helping you ideate and map out the content you’ll be creating, all The Plot Twist clients will have an opportunity to extend their content ideation and implementation support for $750 USD/month. If you want to talk about what that could look like for you, let’s chat!