A social media presence that feels effortless to embody
Delivering cozy vibes and personalized social media strategy and management so you can build a loyal community online and get back to business pleasure.
When it comes to social media, we’ve kind of lost the plot
What was once intended to bring people together online has become a never-ending game of “will I or won’t I” reach my desired audience today. Social media was meant to be social, after all.
Instead of using the platforms to tell snack-sized stories that surprise and delight our communities, we’ve become obsessed with figuring out how to make the algorithm happy. Meanwhile all this is doing is making us sad.
Our yard stick has changed and, in the process, everything—our goals, our communities, our expectations—have become so out of reach .
But we can’t create honestly from a place of (false) urgency and constraint.
I have a sneaking suspicion…
👀 You’ve been ghosted by the algorithms one too many times and you’re tired of asking the question, “what are we?”
👀 You feel like in order to succeed on social media you have to be glued to your phone 24/7
👀 You put social media on the back burner because you’re too busy running your business (even though you also know social media helps bring in more business **🙃)
👀 You’re struggling to keep up with the ever-evolving social media landscape and you’re on the brink of logging off for good because it feels all too overwhelming to navigate
👀 You’re tired of feeling like social media is just another box to tick off your loooong list of weekly to-dos
👀 You’re struggling to achieve the consistency and engagement you desire because you’ve been trying to implement strategies the social media ‘gurus’ are telling you but they’re just not it
But, what if we flipped the script?
If you could show up on socials in a way that feels like you, offers true value to your community, and is actually enjoyable to create, would you give social media a second chance?
Because it’s totally possible to make meaningful connections and scale your business using social media *without* going viral, chasing the algorithm, or dedicating your entire life to your socials.
And you don’t have to become a social media expert to find a way to make social media work for you while also having fun.
Social media doesn’t have to feel like a chore.
The thing is — you’re not a content creator. You’re a biz owner. And a busy one at that.
No one really tells you how wild it is trying to market your biz while actually running it. And, spoiler alert, despite what you see on social, creating content as a business owner isn’t exactly a breeze.
Having to juggle marketing, selling, and staying true to your brand? Yeah, it’s enough to make even the chillest of us want to ghost the grid. It’s like every post (or lack of one) could impact your income. Vulnerable, much?
So, deep breath. Give yourself a pat on the back.
You’re doing amazing, really.
And with every self-proclaimed guru shouting “just be yourself!” while also handing you a rulebook on what “works,” it’s no wonder you’re feeling a bit lost. And hey, if “being yourself” starts feeling like another job? That doesn’t mean you’re failing.
Social media can be a generative part of your business strategy. Because, yes, it is part of your business.
So let’s make it feel effortless, inspiring, and valuable—for both you and your community, yeah?
Hey, I’m Brooke ⎯ book lover, hobbyist baker, and your SMM bestie here to remind you that what you should be doing is whatever feels true to YOU.
After being very online for over a decade, I can tell you this: trends, fads, and bad trad marketing tactics come and go, but one thing remains the same ⎯lasting success on social media can’t be done with flash-in-the-pan tactics.
Your people want to see what fires you up, and often. That’s what sparks real conversations and builds life-long fans of your brand.
ONE SOCIAL MEDIA ACCOUNT AT A TIME
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Making sparks fly
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one social media account at a time
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MAKING SPARKS FLY
ONE SOCIAL MEDIA ACCOUNT AT A TIME — Making sparks fly — one social media account at a time — MAKING SPARKS FLY
Browse what’s on our shelves
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The part of the plot where the two main characters meet—and where you and I gab for one hour about your current social media roadblocks and identify how to move past the obstacles.
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The turning point when everything—and I mean everything—changes. Kind of like when you implement a social media strategy. You’ll start to see social media with newfound affection.
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My version of sweeping you off your feet, where I handle alll of your IG and Tik Tok engagement so you can keep your business going behind-the-scenes.
CLIENT LOVE NOTES
CLIENT LOVE NOTES
FREE SOCIAL MEDIA STRATEGY WORKBOOK
Want to make social media feel like fun instead of like a chore?
Grab your FREE copy of The Manuscript, your go-to guide for creating a social media strategy that feels good and actually fits into your life. This isn’t about keeping up with trends or stressing over metrics—it’s about building real connections in a way that’s effortless, sustainable, and true to you. Let’s make social media your happy place, not just another task on the to-do list.
@EMBODYCREATIVE
